Alignment Is Key to Balancing Personal Brands with the Corporate Brand.

There is power in branding. But that power is often shared with company employees, since the best of them — employees, executives, even board members — have often established strong personal brands.

Personal brands cultivated to establish professional identities can bring significant benefits to both the individual and the organization. It is the alignment of this shared power that is critical to the enterprise and its values, purpose and goals.

Companies that treat employees well and reward them for their success do not need to be afraid of letting individuals be themselves.

To read the Private Company Director article, see below or to read as a pdf click here.