NEWS. EVENTS. SPEAKING. WRITING.
NEWS. EVENTS. SPEAKING. WRITING.
October 10, 2024
Peer to Peer, ILTA’s Quarterly Magazine, published Paula’s article ‘Burnout in the Shadows. ‘How Lawyer Stress Affects the Entire Firm,’ in which she discusses stress and burnout, the differences between each, and the importance of companywide efforts to heighten awareness and identify potential triggers team members may be experiencing.
To read more: click here.
September 25, 2024
Private Company Director Magazine published Paula’s article “Stress, Burnout and the Responsibility of the Board”. Paula notes, “Addressing stress and burnout should not fall solely on the individual experiencing it. Instead, it must be a companywide effort that includes ongoing managerial training to recognize signs of employee distress. Managers, the executive team and the board should be educated and socialized to identify mental health issues and reduce the stigma associated with them, as this is crucial for employee well-being.”
To read more: click here.
September 22, 2024
Paula Zirinsky speaks about personal branding for lawyers and the importance of building your personal brand and thought leadership status for Propense.ai and the BD Different community. Several themes emerged from her conversation with Michael Couch, Director of Growth for Propense.ai, among them insights on the importance of vulnerability within the process.
View the YouTube Podcast here.
September 3, 2024
Zirinsky Strategy LLC's founder, Paula Zirinsky, has joined the BD Different community of Thought Leaders. BD Different and Propense.ai are creating a space dedicated to sharing insights, market trends, up-and-coming technologies, and expertise among future leaders of law, accounting and consulting firms.
Paula’s focus with BD Different will be "Building Your Professional Brand and Thought Leadership Status," a topic relevant across industry groups.
August 21, 2024
Connecting Content to PR - A Conversation.
Join a conversation with Paula Zirinsky and Lydia Bednerik Neal on JD Supra Office Hours on August 21 at 12:30 pm ET where they will be discussing how to leverage content for PR visibility, media wins, and thought leadership.
Among other topics, they will discuss:
how JD Supra serves as a bridge between legal experts and journalists;
how to use analytics to refine PR strategies;
best practices for positioning legal professionals as go-to experts.
For registration details, please reach out to Paula at paula@zirinskystrategy.com
July 18, 2024
Lawyers Setting the Bar in Thought Leadership: Takeaways from Two Standout Attorneys.
Paula’s article ‘Lawyers Setting the Bar in Thought Leadership: Takeaways from Two Standout Attorneys’ was published in Strategies & Voices, the official online publication of the Legal Marketing Association. Spotlight On: Marketing Management and Leadership, Business of Law, July 18, 2024 and in Above the Law’s Marketing Roundup: How To Help Lawyers Become Thought Leaders, August 23, 2024
Paula discusses how two prominent thought leaders in law, Wachtell’s Marty Lipton and Cahill Gordon’s Floyd Abrams helped shaped the conversation and set themselves apart.
She notes, “The next generation of thought leaders must continue to move the needle, push the boundaries of legal practice, and commit to continuous learning and innovation. And by doing so they not only demonstrate the same dedication and purpose as Marty Lipton and Floyd Abrams, honoring the legacy of these past pioneers, shaping the future of the legal profession, and ensuring it remains a powerful force for justice and societal progress.”
To read more: click here for PDF.
June 20, 2024
Alignment Is Key to Balancing Personal Brands with the Corporate Brand.
Private Company Director Magazine published Paula’s article ‘Alignment Is Key to Balancing Personal Brands with the Corporate Brand’. Paula notes, “Personal brands cultivated to establish professional identities can bring significant benefits to both the individual and the organization. It is the alignment of this shared power that is critical to balance the value employee personal brands bring to the enterprise matched to its values, purpose and goals.
To read more: click here.
May 31, 2024
JDSupra lists our Thinking. Thought Leadership Blog post “Your Personal Brand: The Personal and Professional You” as part of the JDSupra: Must Reads on the Business of Law Saturday email in the category of Branding.
May 8, 2024
Paula Zirinsky presented “Unlocking Success with Thought Leadership” to the New York Metropolitan Area Women Presidents Organization.
April 23, 2024
Paula Zirinsky will be presenting at the Cornell ILR Alumni Association (ILRAA) Career Transition Initiative Lunch & Learn on Tuesday April 23 at 12 noon EST. Her presentation, Unlocking Professional Success, will offer valuable insights on leveraging thought leadership and personal branding for a successful reentry into the workplace.
February 8, 2024
Developing In-House Thought Leaders.
Private Company Director Magazine published Paula’s article ‘Developing In-House Thought Leaders’ in which she discusses the substantial benefits of recruiting thought leaders to boards.
To read more: click here.
February 1, 2024
Show Me The Data So We Can Talk About It.
ITLA’s Magazine “Peer To Peer” published Paula’s article ‘Show Me The Data So We Can Talk About It’ in which she discusses the growing volume of data and the difficulties in focusing on what is really important.
To read more: click here.
January 17-19, 2024
Paula Zirinsky will be attending the @ThomsonReuters Institute 31st Annual Marketing Partner Forum January 17-19, 2024 in Amelia Island, FL
December 7, 2023
On December 7, 2024, Paula Zirinsky joined friends and colleagues of the Legal Tech Mafia at a meeting hosted by Ari Kaplan, at Epstein Becker & Green P.C.
December 4, 2023
The Benefits of Thought Leaders on the Board.
Private Company Director Magazine published Paula’s article ‘The Benefits of Thought Leaders on the Board’ in which she reviews the risks and benefits of adding thought leaders to corporate boards.
To read more: click here.
November 30, 2023
The Impact of Narrative. How Storytelling Changes the Marketing Game.
JDSupra’s Morning Brief published Paula’s article ‘The Impact of Narrative. How Storytelling Changes the Marketing Game’ in which she discusses game changing compelling brand narratives.
To read more: click here.
October 28, 2023
Paula Zirinsky to Speak on “Rebranding v. Redesign. And Other Sources of Legal Marketing Confusion”.
Rebrand v Redesign. Advertising v Public Relations. Thought Leadership v Content Marketing. Which does what? And other sources of legal marketing confusion. Every industry has its own unique jargon. But there are terms in marketing that are outside of that jargon. Paula Zirinsky will be addressing this compelling topic at the Legal Marketing Association MidAtlantic Regional Conference along with Steptoe & Johnson LLP's Chris Hinze and Morgan, Lewis & Bockius LLP’s Mona Zeiberg.
Where? At the LMA Mid-Atlantic Region Annual Conference In Washington, DC Thursday, October 26, 2023.
To learn more or to register for the Conference: click here.
October 20, 2023
What is Branding Strategy and the Soul of a Brand?.
JDSupra Perspectives published Paula’s article ‘What is Branding Strategy and the Soul of a Brand’ in which she has “The Last Word” on the essence of a brand.
To read more: click here.
October 5, 2023
Why Intentional Marketing Versus Traditional Marketing?
JDSupra Perspectives published Paula’s article ‘Why Intentional Marketing Versus Traditional Marketing’ in which she has “The Last Word” on the power of intention.
To read more: click here.
September 6, 2023
Zirinsky Strategy, Strategic Marketing for Professional Services, Publicly Launches.
Feel the Power of Intentional Marketing
Authentic. Data-driven. Integrated. Strategic.
New York, September 6, 2023 – With a new website, Zirinsky Strategy LLC, and provocative blog, Thinking. Thought Leadership Blog, Zirinsky Strategy publicly launched today. Offering results driven strategic marketing for professional services clients including law firms, accountancies, financial advisors, and management consultants, the firm, founded by Paula Zirinsky, tackles marketing challenges and problem-solving through branding, thought leadership, and intentional marketing initiatives.
“Too many marketing programs are formulaic and ineffectual. Zirinsky Strategy strongly believes marketing should be results driven, with solutions that solve challenges, achieve goals, and drive growth. Our programs are purposeful, built on thought leadership, branding, and marketing with intention,” said Paula Zirinsky, founder of the firm.
With over four decades of experience, Paula Zirinsky offers a proven track record in identifying growth opportunities for global companies and has a knack for building the necessary infrastructure and teams to drive strategy, branding, thought leadership, marketing, and business development.
A former Global CMO, Paula has been entrusted with leadership positions at K2 Integrity (formerly K2 Intelligence), a leading risk advisory firm, and top law firms including Morgan Lewis, Morvillo Abramowitz, Fried Frank, and Cadwalader Wickersham & Taft. Additionally, she has provided corporate marketing and corporate communications counsel to Daimler-Benz AG, Mercedes-Benz AG, Daimler Chrysler, and Hanover Direct Inc.
“Differentiation is the key to success in a crowded market. Intentional marketing harnesses the power of authenticity, strategy, and data-driven initiatives. By aligning a brand’s actions, programs, and messaging with clear and meaningful purpose, we help to create a deeper emotional bond, ultimately leading to advocacy, increased brand loyalty, referrals, and business expansion,” said Zirinsky.
Zirinsky Strategy offers a range of services including Brand Development, Positioning, and Messaging; Marketing RoadMaps and Implementation; Thought Leadership and Content Management; Marketing, Communications, and Business Development; Marketing Technology Assessment and Strategy; and Team Architecture, Development, and Training.
Feel the Power of Intentional Marketing
Want to learn more? Contact Us or visit www.zirinskystrategy.com
August 29, 2023
Driving Success: The Power of Strategic Planning and Marketing Roadmaps.
JDSupra Perspectives published Paula’s article ‘Driving Success: The Power of Strategic Planning and Marketing Roadmaps’ in which she discusses how, in today’s fast-paced and competitive business landscape, having a well-defined strategic plan and a comprehensive Marketing RoadMap can make all the difference between success and stagnation.
To read more: click here.
August 14, 2023
Paula Zirinsky on What Makes Great Thought Leadership.
Paula Zirinsky spoke to Highrise Networks Women’s Vertical on What Makes Great Thought Leadership: The 5 Steps To Great Thought Leadership.
To learn more or to invite Paula to speak to your organization on Great Thought Leadership, contact us.
